Autotrader Searches Dominated by Domestics
A record 16.12 million unique monthly visitors to AutoTrader.com in June pushed Ford vehicles to claim four of the top 5 slots on the site's list of top 20 most-viewed new cars in June of this year.
The Ford F-150 claimed the #2 spot, followed by the Mustang at #3, the Focus at #4 and the Escape at #5. The recently redesigned Ford Fusion, riding a wave of good reviews, ranked as the #8 most-viewed new vehicle on AutoTrader.com in June, down from #7 in May of this year but up a whopping 22 spots from #30 in June of last year.
All this activity with Ford vehicles pushed Ford to the top-ranked position among all automotive nameplates viewed on AutoTrader.com in June. "Without the worries of a bankruptcy filing, Ford has been able to focus on telling its product story and promoting individual vehicles," said AutoTrader.com President and CEO Chip Perry.
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For a second consecutive month, the Chevrolet Camaro took the top spot on AutoTrader.com's list of most-viewed new vehicles in June. The redesigned Camaro continues to benefit from enormous buzz and, with the first models now hitting the streets, should continue to enjoy interest from car shoppers for some time.
New car shopping activity and price stabilization on AutoTrader.com correspond with the new vehicle sales decline in June of 28% compared to a year earlier, the smallest decline since 2009 began, and may indicate that the new-car market has hit bottom.
On the used car list, the Ford F-150 came in at No. 1 in June, up from No. 2 in May of this year and up from No. 5 in June of last year. Views of the Ford F-150 were up almost 45% compared to June of last year and the average price has increased 9% compared to last year. Similar to the experience in new cars, interest in and prices of larger vehicles like these plunged last year when gas prices spiked but continue to rebound this year.
"With interest in these larger used vehicles growing, I think you'll continue to see these price increases as these vehicles get more scarce," said Perry. "If you're considering purchasing a used truck or SUV, you may want to jump on the deals while there are still well-priced models on the lots."
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