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Saleen to Promote RACECRAFT Brand
by CP Staff
In a recent letter to dealers, Saleen, Inc. introduced a new intiiative revolving around the "RaceCraft" brand, previously for components, but now for both components and vehicles.
"Today's competitive marketplace has created unprecedented challenges. In listening to your Saleen dealer needs we are introducing a new brand of performance products, fully warranted at a more competitive price point," the communication began.
Perhaps one of the most underutilized pieces of Saleen intellectual property, "The Racecraft brand is a recognized trademark of Saleen associated with performance products. Racecraft will be offered to all Saleen Dealers and approximately 1000 select Ford dealers across the US," mentioned the communication.
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Under the RaceCraft name, the first product to be introduced will be the 420S Mustang, which features a twin screw Supercharger, Racecraft suspension, unique graphics, short throw shifter, special interior appointments and an 18 inch wheel and tire upgrade, for an MSRP of $38.995, including freight and gas guzzler tax.
The Dealer letter also noted that, "Within the year, the Racecraft brand will also include a performance derivative of the Focus with a target price around $20,000 MSRP."
Among the features to be included with the new RaceCraft car are:
· Racecraft 4.6L SOHC Supercharged V-8
· Horsepower: 420 @ 5800 RPM
· Torque: 400 ft.-lbs. @ 4000 RPM
· 39 lb. fuel injectors
· 98 mm mass airflow sensor
· hi-flow inlet tube and air box cover
· Performance air filter
· Racecraft specific rate front and rear coil springs
· Racecraft front struts (N2)
· Racecraft rear shocks (N2)
· Racecraft front sway bar and pivot bushings
· Bridgestone Potenza All-Season Performance Radial Tires
· 18”x9” Front and 18”x10” Rear Aluminum Alloy ‘Torque Blade’ wheels
· Racecraft exterior badging
· Racecraft logo side rocker graphics
· Racecraft ‘420S’ performance vinyl hood graphics
· Racecraft rear decklid graphics
· Racecraft 180 MPH silver faced speedometer with MyColor feature
· Satin aluminum instrument panel upgrade
· Racecraft steering wheel badge
· Leather-wrapped steering wheel
· Leather wrapped billet aluminum shift knob
· Leather shift boot
· Performance cloth seats with Racecraft embroidered headrest
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