Ford's May Sales Find Traction
New products helped Ford Motor Company achieve its highest market share in three years, even as Ford decreased incentive spending in May. Ford, Lincoln and Mercury sales totaled 155,954, up 20 percent versus April and the highest sales for any month since July 2008.
Leading the charge was the Ford Fusion, with a 9.4% increase over the same month last year, delivering just shy of twenty thousand units in a single month.
Mustang sales were down by 8.5% in anticipation of 2010 model deliveries ramping up. Mustang sales are down by 40.8% when compared to the same year-to-date period in 2008.
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Given tightly controlled inventories and the strength of its new products in the market, Ford is increasing second quarter North American production by 10,000 vehicles (to 445,000). Ford also announced it plans to build 460,000 vehicles in the third quarter, an increase of 42,000 vehicles compared with third quarter 2008.
"At Ford, the future is now," said Ken Czubay, Ford vice president, Sales and Marketing. "New products account for 50 percent of our sales, and demand for these products is driving our market share gains. We encourage customers who are in the market for a new vehicle to 'Drive the Ford Difference.' "
To provide added incentive, Ford is announcing a new summer merchandising program, Drive the Ford Difference. From June 2 through June 30, Ford will cover up to three months' worth of payments up to $2,100, and Ford Credit will offer 0 percent financing on select Ford, Lincoln and Mercury vehicles.
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