Ford Racing Courts Clubs

Ford Racing has launched an all-new web-based initiative, www.FordPerformance.com, that puts a face and a place on Ford Motor Company's connection to enthusiast clubs and the performance aftermarket.

The Ford Performance Group is centered on a web portal that helps facilitate a more interactive relationship between Ford and its past, present and future performance customers.

"We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company," noted Jamie Allison, Manager, Ford Racing Performance Group, "and performance enthusiasts tend to be the most passionate, active and influential customers of all."

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"This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place," he continued.

In fact, just like we'd done with Bullitt, we plan to keep FordPerformance.com on the inside track for information supporting the launch of the next-generation Mustang.”

"Launching the www.FordPerformance.com web site in support of our Info Center and Tech Line is great news for Ford performance enthusiasts," said Mickey Matus, Ford Performance Group Marketing Manager.

"Together they provide the only service of its kind offered by any of the major automakers. No one else promotes their enthusiast clubs like this, or gives their performance customers a direct line to the factory."

Better still, members of clubs that join the Ford Performance Group qualify for a discount on purchases of special Ford enthusiast merchandise.

Plans are already in place to expand the program to include more enthusiast vehicle clubs, including those for the Mustang Mach 1, SVO and Pace Cars, as well as the Mercury Marauder and Taurus SHO, just to name a few.

CP