ROUSH Ramps Up 2010 Production
Tuesday marked the start of a new era at ROUSH Performance as the first production 2010 Mustangs begin to roll off the Livonia, MI, assembly line.
The first production ROUSH Mustang is a Grabber Blue 427R coupe which carries serial number 10-001. It was built for Lance Cunningham Ford in Knoxville, TN. As the top ROUSH dealer in 2008, Lance Cunningham Ford earned the rights to receive the very first 2010 ROUSH Mustang.
The second ROUSH 2010 Mustang is a Torch Red Stage 1 convertible ordered by Town & Country Ford in Bessemer, AL. This vehicle will first be present at the ROUSH display during this week's Mustang 45th Anniversary Celebration at Barber Motorsports Park.
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"This is a day we have been looking forward to for the past several months, and it really is a great feeling to see that very first 2010 ROUSH Mustang roll off the line," said Joe Thompson, vice-president and general manager of ROUSH Performance.
"All the planning, meetings, and work that has gone into this vehicle is now being paid back and I am excited to finally get our customers behind the wheel. There is no doubt that this 2010 ROUSH Mustang will exceed expectations."
Early orders for the ROUSH 2010 Mustangs have been strong, with the first two months of bailment vehicles from Ford essentially sold out to the ROUSH dealer base. Because of this initial enthusiasm for the ROUSH Mustang, Ford has increased the number of Mustangs allocated to ROUSH.
According to Jack Roush, there is a reason that this new car has already experienced this success in the marketplace.
"We are really proud of our engineering disciplines and were able to showcase our strengths during the development of this new vehicle. But more than just horsepower, the ROUSH Mustangs have an extremely sophisticated suspension system that offers not only a smooth ride on the road, but more than 1G on the skid pad which proves that this car handles better than many of the exotic European sports cars," said the motorsports legend, adding that the ROUSH 2010 Mustang also has a 3 year/36,000 mile warranty.
With production now underway, the ROUSH 2010 Mustang will soon be showing up on dealer lots and in garages across the country.
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