Come One, Come All
by CP Staff
In the automotive world, new model introductions are typically handled according to a pretty standard protocol. Being among the first to have seen a new car revealed still carries some prestiege and is usually reserved for the media, stakeholders and important industry contacts.
Manufacturers often take extensive measures to enhance that feeling of prestiege by presenting attendes with custom name badges, goodies bags, ride and drive programs, catered lunches and access to top company officials.
Overall, it is a comfortable process that brings together a well established clique within the industry for regular feeding and fueling.
|
|
Shortly after announcing the date of the 2010 ROUSH Mustang reveal, Jack Roush broke this mold and opened the doors to all enthusiasts.
"The people who have supported our company over the years are the ones who deserve to be among the first see this great new Mustang. If it wasn’t for them, ROUSH® would never have grown to the industry-leader that is has become. I want to personally invite anyone who wants to come to the ROUSH 2010 Mustang unveil – the doors are open," he said.
Roush felt that it was important to open the event up to all fans of the Mustang, performance enthusiasts, and anyone who was interested in seeing the new car for the very first time. Roush Stage I, Stage II and 427R models are expected to be presented immediately, with additional ROUSH models following in the near future.
The grand unveil will take place at 10 a.m. (Eastern) on Wednesday, March 18 in the ROUSH Performance vehicle assembly area, the very same spot where the Mustangs will be assembled just days later. The address is 28156 Plymouth Road, Livonia, MI, 48150.
You can even have my seat.
|
