Spare Fender?
by CP Staff
When actor and veteran Mustang collector, Ron Pratt, paid $550,000 for the first Shelby GT500KR production car at the Barrett-Jackson auction recently, he got more than just the car.
Ford Motor Company and Fender Musical Instruments worked together to heighten the value and collectability of the lot by adding a matching limited edition Stratocaster guitar.
The Stratocaster, first of a 100-piece limited edition run, serial number 000, features a replica of Carroll Shelby's autograph, plus the Cobra logo, Shelby hood stripes and a hand-painted GT500KR body graphic.
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The guitar's neck has a Powered by Ford custom graphic on the back, and the fingerboard has GT500KR and Shelby mother of pearl inlays at the 7th and 12th frets. In addition, the Strat has 3 single coil pick-ups and black tuner knobs.
The guitar’s hardshell case is custom-embroidered with Ford and Shelby graphics. Orders for the special edition guitar are expected to be filled beginning in mid-April.
Ford and Fender have worked closely through the past few years to augment the value of cars auctioned for charity at the Barrett-Jackson event. "The Fender relationship is a natural fit—we find that our consumers are very much alike," confirmed Robert Parker, Ford Car Division marketing manager. "Ford and Fender customers are equally passionate about their cars and guitars."
There was also a Fender-ized Ford Mustang customized with a prototype Fender car audio system developed by Fender Licensing partner Panasonic Audio Systems and a built-in Fender G-DEC 30 guitar amplifier in the trunk.
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