Watch TV, Win a Car
"Knight Rider" - NBC's iconic 1980s television classic that became a runaway success -- comes back to life on the network with an updated sequel movie event. Earlier, NBC unveiled the new customized KITT (Knight Industries Three Thousand) Ford Mustang to be featured in the series.
NBC's partnership with Ford Motor Company provides for a unique content opportunity that makes the Ford Mustang one of the stars of the movie.
The three cars to be employed in the series include the KITT Hero -- a Ford Mustang Shelby GT 500 KR that is playing the part of the everyday Hero car with 540 horsepower; the KITT Attack -- a super high-speed version of the Ford Mustang Shelby GT 500 KR Hero car that transforms into Attack mode with the help of air-ride technology and specialized body parts -- and a KITT Remote, which is a driverless Ford Mustang Shelby GT 500 KR version of the Hero vehicle.
|
|
Now, NBC and the Ford Motor Company will partner to get viewers rolling with the "Ford 'Knight Rider' Giveaway Sweepstakes," during the action adventure "Knight Rider" movie of the week on Sunday, February 17 (9-11 p.m. ET) when viewers will have the chance to win one of four new boldly designed and high-tech Ford automobiles.
The grand-prize winner will receive a 2008 Ford Shelby GT 500 KR with a manufacturer's suggested retail price (MSRP) of $79,995. The first of this highly sought after performance car recently sold at a charity auction for $550,000. In addition, one first-prize recipient will get the keys to a Ford Edge Limited AWD (MSRP $32,070); a second-prize winner will drive away with a Ford Fusion V6 SEL AWD (MSRP $24,385), and a third-prize recipient will receive a Ford Focus SES Sedan (MSRP $16,375). The total (MSRP) estimated value for all four vehicles is approximately $152,825.
"NBC's partnership with Ford is a natural fit with 'Knight Rider,' since they have provided the KITT cars we are using for this dynamic new version of the classic series," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "Our audience will not only be thrilled by the adrenaline action on screen, but they will have the exciting chance to actively participate in driving away in their own new high-tech Ford vehicle."
The "Ford 'Knight Rider' Giveaway Sweepstakes" begins at 8 p.m. (ET) on February 17 during an episode of American Gladiators (7-9 p.m. ET), continues with the movie's broadcast (9-11 p.m. ET) and concludes the next day, Monday, February 18. At four different, pre-determined intervals during the Knight Rider broadcast - approximately every 30 minutes - viewers will be invited to participate in the sweepstakes by answering a question pertaining to the movie by going online. Contestants will be directed to the website www.nbc.com/knightrider
A correct answer is not required for an entrant to make an entry into the sweepstakes. There is a limit of four entries per person for the entire sweepstakes period. Potential winners will be randomly selected from among all eligible entries received in a drawing to be held on or about March 3, 2008. The potential winners will be notified by phone within two weeks of the drawing date (on or about March 17). The sweepstakes is limited to viewers in the 48 contiguous states.
|
